Metcash
Metcash is Australia’s leading wholesale distribution and marketing company. Metcash have a single purpose, to champion successful independent retailers, which is at the heart of everything they do. The Metcash Pillars are Food, Liquor and Hardware. The Big Middle is proud to partner with Metcash, providing project experts supporting a variety of digital transformation programs deploying over the next 3- 5 years, accelerating ROI across software and people.
The Case
Synopsis
Metcash chose The Big Middle as we are very easy to work with and provide experienced, certified digital experts with a price range hard to beat. We continue to enjoy working together and our long-term relationship is driven by transparency, honesty and trust.
The Big Middle have supported Metcash evolve WalkMe DAP solutions which:
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Support Retailers adopt and utilise their internal bespoke communications platform.
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Evolve current WalkMe content, implementing new innovative, digital transformation solutions across variety of programs such as IGA, Foodworks and Australian Liquor Marketers for a great end user experience.
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Provide Metcash Partners a seamless onboarding experience when establishing their partner profiles, driven by self-guided automated tools.
 
Context information
Customer name: Metcash
Industry: Wholesale Distribution and Marketing
Implementation: Internal bespoke platform
 
Background 
Metcash manages thousands of independently owned Retailers. Retailer satisfaction with technology, tools and business is core to Metcash’s success and values with a focus on seamless and consistent adoption for each rollout.
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Adoption goals - Ensure 100% user adoption nationally.
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Ensure Retailers receive critical information and communications in timeliest manner.
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Improve the end user experience for Retailers when onboarding to setting up initial profile and settings seamlessly.
Requirements
Metcash wanted to improve the user experience and , Key objectives included:
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Establishing a bespoke communications platform to replace all previous ways to communicate to retailers utilising WalkMe DAP solutions.
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Improve the process for Retailers setting up profiles and settings, vital to ensure a seamless, positive onboarding experience had.
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Evolve the current WalkMe solutions, transforming the digital experience with in-app, self-guidance, stepping users through the process in the moment they needed it.
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Utilise data analytics and insights for ongoing business optimisation and accelerate ROI across tech stack.
Competition
Metcash chose The Big Middle as we are very easy to work with and provide experienced, certified digital experts with a very competitive price range.
 
Deal
The Big Middle is proud to partner with Metcash over the long term, providing project experts supporting a variety of digital transformation programs deploying over the next 3- 5 years.