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Salesforce Marketing Cloud Consultant

ADELAIDE 

We are seeking a skilled and motivated Salesforce Marketing Cloud Consultant to join our dynamic team. As a Salesforce Marketing Cloud Consultant, you will play a pivotal role in assisting our clients in leveraging the power of Salesforce Marketing Cloud to enhance their marketing strategies, customer engagement, and overall business success. You will collaborate with clients to understand their marketing objectives and translate them into effective campaigns using the Salesforce Marketing Cloud platform. The ideal candidate will possess in-depth knowledge of Salesforce Marketing Cloud features and capabilities, along with a strong ability to deliver solutions tailored to the unique needs of each client.

  • Work closely with clients to gather requirements and understand their marketing goals, audience segments, and campaign objectives.

  • Design, configure, and implement marketing campaigns within Salesforce Marketing Cloud, utilizing its various tools such as Email Studio, Journey Builder, Automation Studio, and Mobile Studio.

  • Create personalized and targeted email marketing campaigns, ensuring optimal deliverability, open rates, and click-through rates.

  • Develop customer journeys that drive engagement and conversions, and ensure seamless automation and integration across various touchpoints.

  • Implement data-driven strategies, leveraging segmentation, dynamic content, and personalization to enhance customer experiences.

  • Collaborate with cross-functional teams, including marketing, sales, and IT, to align marketing initiatives with overall business objectives.

  • Provide training and support to clients and internal teams on using Salesforce Marketing Cloud effectively.

  • Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization.

  • Stay updated with industry trends and best practices in email marketing, marketing automation, and Salesforce Marketing Cloud updates.

The ideal candidate will have:​

  • Proven experience as a Salesforce Marketing Cloud Consultant or similar role, with a strong track record of successful marketing automation implementations.

  • In-depth understanding of Salesforce Marketing Cloud capabilities, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and other relevant tools.

  • Proficiency in creating complex customer journeys, dynamic content, and personalized experiences.

  • Familiarity with HTML, CSS, and AMPscript for email template customisation is a plus.

  • Strong analytical skills with the ability to interpret data and provide actionable insights for campaign optimization.

  • Excellent communication and interpersonal skills to collaborate effectively with clients and internal teams.

  • Salesforce Marketing Cloud certifications (such as Salesforce Marketing Cloud Email Specialist) are highly desirable.

  • Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.

  • A proactive and problem-solving attitude with a passion for staying up-to-date with the latest marketing technology trends

 

Australian citizenship or permanent residency is essential for all applicants.

Sound like you? Apply now! 

Send your resume to Abbie Beven 

            abeven@thebigmiddle.com.au

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