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Broadway Property

The Big Middle was chosen by Broadway Property to design and implement a cloud-based customer relationship management solution with opportunity and sales pipeline visibility and tracking. This rapid 1-month project saw the same team collaborating with the client from discovery to go-live and beyond with maintenance and support. 

The Case

Synopsis

The Big Middle was chosen by Broadway Property to design and implement a cloud-based customer relationship management solution with opportunity and sales pipeline visibility and tracking. Local business presence, expertise in the global tier-1 platform Salesforce, and The Big Middle's key values of trust and transparency were key drivers of the selection process. This rapid 1-month project saw the same team collaborating with the client from discovery to go-live and beyond with maintenance and support. 

 

With The Big Middle's support, the Broadway Property project resulted in enabling the following benefits:

  1. Improved business experience for employees and clients.

  2. Efficient management and tracking of opportunity deals and sales pipeline. 

  3. Support adherence to business processes.

  4. Encouraged team collaboration.

Context information

Customer name: Broadway Property

Industry: Commercial Real Estate 

Implementation: Salesforce Sales Cloud 

 

Background

Broadway Property Advisory requires a customer relationship management system with opportunity management functionality to: 

  1. Improve business experience for employees and clients 

  2. Efficiently manage and track opportunity deals and sales pipeline  

  3. Support adherence to business processes 

  4. Encourage team collaboration

 

Requirements

Broadway Property required a completely new solution to manage their customers and sales opportunities. Key requirements included: 

  • Cloud-hosted software-as-a-service solution (not on-premises) 

  • Accessibility via browser (laptop or PC), mobile, and tablet 

  • Visibility of sales pipeline – engagement with clients and interaction details 

  • In-built analytics for reporting and dashboards 

 

Competition

Local business and presence, expertise in Salesforce, and core values. 

Key factor was the opportunity to build a long-term relationship based on trust and transparency. The project saw the same consultant and team collaborating with the client from discovery to go-live and beyond with maintenance and support.  

 

Deal

Rapid 1-month implementation with complimentary post-go-live check-up after 2 months.  

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