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Andrew McAdams

Chief Executive Officer

"Australia’s mid-market business community has been let down by the major technology providers who have shifted their focus to larger corporations. No longer does the mid-market need to miss out."

“The Big Middle is changing the way digital technology is delivered to Australia’s mid-market community. We’re building a business that values its people, supports its customers and improves their digital experience.”

Andrew has more than two decades of experience leading Australia’s most successful cloud IT specialist companies.

He brings entrepreneurial start-up ability, wide-ranging industry experience and a strong background in technology and finance to his role as CEO of The Big Middle.

Prior to joining The Big Middle, Andrew co-founded a start-up company specialising in Oracle enterprise software in the cloud. As Chief Executive he grew the business to 86 staff within 2.5 years and led its acquisition by a global consulting firm.

Andrew is also a former Chief Executive of IT companies Jigsaw and Red Rock and a former partner elect at Deloitte in New Zealand.

Andrew’s brand of leadership draws on strong cultural foundations, a social context and values-based decision-making. This approach allows him to create successful outcomes for his customers and employees.

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