Andrew McAdams

"Australia’s mid-market business community has been let down by the major technology providers who have shifted their focus to larger corporations. No longer does the mid-market need to miss out."

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“The Big Middle is changing the way digital technology is delivered to Australia’s mid-market community. We’re building a business that values its people, supports its customers and improves their digital experience.”

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Andrew has more than two decades of experience leading Australia’s most successful cloud IT specialist companies.

He brings entrepreneurial start-up ability, wide-ranging industry experience and a strong background in technology and finance to his role as CEO of The Big Middle.

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Prior to joining The Big Middle, Andrew co-founded a start-up company specialising in Oracle enterprise software in the cloud. As Chief Executive he grew the business to 86 staff within 2.5 years and led its acquisition by a global consulting firm.

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Andrew is also a former Chief Executive of IT companies Jigsaw and Red Rock and a former partner elect at Deloitte in New Zealand.

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Andrew’s brand of leadership draws on strong cultural foundations, a social context and values-based decision-making. This approach allows him to create successful outcomes for his customers and employees.